Retail Watch July 2015

Written by Pumpt Admin | Aug 27, 2015 12:00:00 PM
Total retail spend in New Zealand for the 28 days ending 28 July 2015 was $3.3 billion. This represents an increase of
1.5% compared to the same period last year, but a decrease compared to the previous month (-0.5%). The categories
showing strongest growth year on year are Home & Building Supplies (+12.7%) and Travel & Accommodation (+10.1%).
Home & Building Supplies showed gains across all regions except Marlborough, but is being driven predominantly by
growth in the North Island. While Travel & Accommodation was highly variable showing gains in only 50% of regions, with
most of this being centred around the North Island”, change to “While Travel & Accommodation was highly variable
showing gains in only 50% of regions, with most of this growth being centred around the North Island.
The four categories showing declines year on year were Recreation & Entertainment (-6.5%), Clothing & Footwear
(-5.0%), Department Stores (-4.5%) and Fuel & Service Stations (-3.6%). Books & Stationery Stores for the first time in a
number of months showed a year on year increase of 2.3%, which is reflective of the 12.2% month on month increase
experienced by this category in July.

QUARTERLY SUMMARY - JULY 2015

The total quarterly retail spend for the 91 days ending 28 July 2015 was $10.7 billion, a small increase of 2.0%
compared to the same period last year, but a decrease compared to the previous quarter (-1.7%). The categories
showing most year on year growth were Home & Building Supplies (+13.3%) and Travel & Accommodation (+11.6%).
The growth of Home and Building Supplies seen in July has resulted in an about turn, with the category now showing a
2.2% growth vs. the previous quarter. Travel & Accommodation continues to show declines vs the previous quarter of
-5.1% which is consistent with the seasonal nature of this industry.
The categories declining most year on year were Fuel & Service Stations (-4.9%) and Clothing & Footwear (-4.8%) with
Recreation & Entertainment also showing a decline (-2.4%).
In terms of absolute sales Supermarkets & Food retailers continue to be the dominant category at $3.6 billion for the
quarter, more than twice as much as the next category Café/Restaurants/Bars with $1.4 billion. On a quarterly basis,
these categories both show growth when compared to last year with 0.4% and 5.4% growth respectively.


Total Retail Spend is up for July year on year (+1.5%)Home & Building Supplies gained the most, up 12.7%
Travel & Accommodation also gained, up 10.1%
Cafes / Restaurants / Bars, Furniture / Appliances /
Electronics, Books & Stationery Stores, and
Supermarkets/Food Retailers also showed modest gains

REGIONS UP THIS MONTH 8
CATEGORIES UP THIS MONTH 9


Recreation & Entertainment is down for the month
(-6.5%)
Clothing & Footwear and Fuel & Service Stations are
also down -5.0% and -3.6% respectively
Department stores drop this month to decline by -4.5%

REGIONS UP THIS MONTH 4
CATEGORIES UP THIS MONTH 7


ONLINE RETAIL MARKET SUMMARY - JULY 2015

Total online spend for the 28 days ending 28 July 2015 is $224 million which represents a decrease of 1.3% vs the
same period last year. This drop is made up of a 1.6% increase in online spend with local retailers, but a -4.8% drop
with online spend with off shore merchants.
The strongest online sector overall remains Travel & Accommodation, which took 63.1% of total online spend. This
sector has seen gains of 10.1% compared to the same period last year, but declined vs last month by -3.5%. Outside of
Travel & Accommodation the strongest gains vs last month were seen by Home & Building (+49.5%) off a base of $1.8
million. Liquor Stores were the only other categories to grow over this period (+15.7%).


ONLINE: NZ VS OFF SHORE

NZ merchants accounted for 56% of Online in July.
NZ merchants took 63.1% of largest Travel & Accommodation category which grew +16.1% vs last year, while off shore
only grew by +1.1%.
NZ also showed big gains for Home & Building Supplies (+84.1%), Health Goods & Services (+34.6%) and Liquor
Stores (+38.6%). But showed declines in 4 categories including -36.6% for Recreation and Entertainment.
Off shore only had growth in 3 categories with the largest being Furniture/ Appliances/ Electronics (+26.6%), with
declines across most categories.





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