Woohoo!!! Second Issue of 'The Pursuit Of Hoppiness' is out!!
Nothing calls for a Craft Brewing & Pub Magazine like the cold chill of winter, (what better excuse to sit at a bar and drink).
This issue highlights more delicious craft brews and takes you on an educational journey all about the 'Best Brews' New Zealand has to offer and all the amazing Beer Festivals and Events on. Thats right, you heard me.. BEER FESTIVALS!!! FESTIVALS FOR DRINKING BEER!!!! what a time to be alive!
Thanks to our friends at SOBA we have been blessed with the Creative Creations of once again designing their amazingly awesome magazine of beer goodness and lets just say things got a bit wild.... kind of like your standard Friday night when drinking every single beer in the bar sounds like the best idea of life. Discretionary Side Note: Soba nor Pumpt take any responsibilities for any drinking debauchery that ensues after getting your hands on this Beer Bible.
Keepin It Crafty was our Mantra for this issue. Our designers paired subtle colours with captivating imagery and fonts to create a real eclectic and craft like feel, but also pumping it up and keeping it cool and interesting with lots of colour and illustrations. Like a sophisticated picture book for the mature modern-day beer drinker if you will.
For more information head on over to the SOBA website and learn all about their Beer Culture. www.soba.org.nz
